Support the Dry January Campaign

38699 AC Dry Jan A4 Poster_Digital

Fenland Alcohol Project Group is supporting the Alcohol Concern Dry January campaign this year. We would like organisations across Fenland to display the attached poster clearly in their offices, workplaces and services from early December onwards until the end of January. Dry January encourages people to take a month out from alcohol and enjoy the benefits of having a break from drinking. By seeing how beneficial a break from alcohol is, people will have the time and space to evaluate the amount they drink, giving them the confidence to make healthier choices during the rest of the year. Benefits of Dry January as follows:

  • People can lose weight – a small glass of wine has 125 calories!!!
  • Save money
  • Have better sleep and more energy

This is not suitable for people who have a strong dependency on alcohol but for people who would like to try having a month alcohol free who would normally drink and is aimed at staff in organisations and service users. People can sign up for Dry January at the following webpage:

The County Council is looking for people to volunteer to be a Dry January Champion. All you have to do is sign up yourself and encourage others to have a go. Please could you let me know if you would like to be a Dry January Champion.

Joseph Keegan,

Alcohol Strategic Lead,

Cambridgeshire County Council.

01223 507 141.




Alcohol Awareness Event in Wisbech

Times and Locations for the Alcohol Awareness event

9.00    –   9.45     Tesco Extra

10.15 –    10.45    Edinburgh Drive

11.00  –   12:15    College of West Anglia –   Ranmoth Road, PE13 2JE.

12.20  –  12.50     On Track (Pupil Referral Unit)

1:30-2:30 The Market Place, Wisbech

2.45  –    3.30      The Staithe   – Holmes Drive, Wisbech (of Staithe Road, which is off Norwich Road) PE13 3TJ

3.40   –  5.40      Tesco Extra

Come along and educate yourself about being a responsible drinker! Freebies available!

Raising Awareness About the Risks of Alcohol – A Wisbech Event

Wisbech Market was host to an alcohol awareness raising event that allowed the Council, local police and partner organisations to engage with the local community to both educate and support people about the effects and issues related to consuming too much alcohol.

The event had support from the Cambs Council Drugs and Alcohol Action Team (DAAT), the Community Safety and CCTV team at Fenland Council, Local Police, Cambridgeshire Child and Adolescent Substance Use Service (CASUS), Cambs Fire & Rescue and the Street Scene Team from Fenland Council.

The event involved educating people about health risks, side effects and the dangers associated with drinking too much while highlighting the knock on effects to a community (street drinking, litter, anti-social behaviour). The event also included the Police and Street Scene team patrolling the drinking ‘Hotspots’ in the area to try and engage with those drinking.

A beer goggle task was also available to show how drinking too much affects         co-ordination – a powerful tool especially to deter those who are not yet of drinking age!


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Alcohol Awareness – Some Facts

Here are some stats published by the Health and Social Care Information Centre Statistics on Alcohol – England, 2013that might interest or surprise you…

  • 61 per cent of men and 72 per cent of women in 2011 had either drunk no alcohol in the last week, or had drunk within the recommended levels on the day they drank the most alcohol.
  • 64 per cent of men drank no more than 21 units weekly, and 63 per cent of women drank no more than 14 units weekly in 2011.

This means that the majority of people are drinking within the recommended limits. Fewer than 4 out of 10 people are not.

In 2009 only 13% of people kept a track on how many units they had consumed on a weekly basis. This is despite the fact that 90% of people knew about measuring alcohol consumption by units.

Calories in Alcohol

Calories from alcohol are ’empty calories’, they have no nutritional value. Most alcoholic drinks contain traces of vitamins and minerals but not usually in amounts that make any significant contribution to our diet.

Drinkingalcohol also reduces the amount of fat your body burns for energy. While we can store nutrients, protein, carbohydrates and fat in our bodies, we cant store alcohol. So our systems want to get rid of it, and doing so takes priority. All of the other processes that should betaking place are interrupted.

Being high in sugar means alcohol contains lots of calories – seven calories a gram in fact, almost as many as pure fat!

.(infomation taken from the Drink Aware site, visit the link for more info: